I’m going to be honest with you guys… this last product launch took it out of me. The launch I am talking about is for my Website Development 101 Course and my eCommerce Website. I set a launch date and shouted it from the rooftops, but I didn’t take into consideration SO many things.
I didn’t take into consideration that technology isn’t perfect. I had SO many last-minute setbacks, from lost audio on videos I filmed 10 different times (thanks Quicktime), to PayPal issues, to formatting bugs. I’m not kidding when I say I felt like I was going CRAZY. I put in hours of work, only to have to redo it all. The positive side of this situation is that the second time around I was able to perfect what I had already done, so in the long run, the content ended up being a lot better.
I didn’t take into consideration the weekend I was taking off for a wedding, the work I had to do for my actual clients, my dog’s neediness (and my lack of willpower to ignore him), and so many other things. BUT, I was still determined to stick to the date I had announced, which basically meant a week of late nights and early rises. I felt like I was back in my old routine of having a 9-5 AND a side-hustle and working 17 hour days. I loved it and hated it at the same time.
I was also determined to stick to my usual daily routine, which meant my days pretty much consisted of waking up at 6:30am, going to the gym at 7, coming home and starting work at 9am, not finishing work until after midnight, then laying in bed with a restless mind and finally falling asleep at 2am. Repeat.
Fast forward to my launch day. I had two products that I was SO proud of (and so happy to finally be done with), but I still had more work to do for my clients! So, I spent my launch day not only promoting my new launch but also working extra hard on the things that I didn’t complete during the week because of my launch.
That night, after everything was said and done, I was off to bed at the more reasonable hour of 10:30pm WHEN SUDDENLY I received a random late-night course purchase that sent me right back into work mode. For some reason, whenever I receive payment or a purchase notification on my phone, my brain automatically gets sent straight into work mode, no matter where I am or what I am doing.
That PayPal notification icon is my best friend and my worst enemy all at the same time. So, my early-ish night turned into another 3am-er simply because I couldn’t turn my brain off.
Now, I am sitting here the day after my launch date TOTALLY burn out and working with about a 20% brain function and a mile long to-do list. Instead of forcing myself to work another full day and long night, I chose to listen to what my body needs and take a rest day. There is nothing worse than burnout when it comes to running a business. When you are burnt out you don’t perform well for your clients or produce quality work. On top of THAT, it’s just not good for your mental health in general. Those projects can wait. Your clients will understand. If they don’t, you don’t want them as clients anyway.
YOUR MENTAL HEALTH COMES FIRST
TIPS TO AVOIDING BURNOUT
- Stick to your normal working hours. Over-doing your work day every day is a recipe for disaster. Make sure to turn off work when it’s your personal time, and turn off your personal tasks when it’s work time.
- Get to the gym. While waking up early to go to the gym was exhausting, getting my workout in was (what I believe) the only thing that held me together this week. I was able to put my mind on a different task other than work, released endorphins, and automatically checked something off my to-do list.
- Meditate. On the nights where I can’t turn my brain off, I use meditation apps like Calm and Insight Timer. This launch, I didn’t do this and it’s something I regret.
- Plan your day. Wake up and make a plan. Plan out your day hour-by-hour and stick to it.
- Take a 20-minute break every 2 hours. Get up, move around, and most importantly: UNPLUG FROM ELECTRONICS.
While this launch was exhausting, I am SO grateful for the love and support that my clients and customers showed me. If you purchased either of my new products, sent me encouraging words, provided insight or recommendations, or showed me any support at all during this launch, THANK YOU. You have no idea how much your kind words and support meant to me during this stressful and exciting time. Here’s to any of your future launches, may they be a lot smoother and more relaxing than this one. 😉