There are two types of entrepreneurs out there. There are the “make money, take names, be a boss” type of entrepreneur, and the “be vulnerable, let people in, live your truth” type of entrepreneur. Neither of them are wrong or right, they are just different, and it’s important to know the difference when deciding which of them you are. Why? Because both of them have VERY different business modules and business strategies that work for them. One will work for you as an individual, the other will NOT.
If I had to put famous entrepreneur names onto the two categories, I would say Gary Vaynerchuk falls under category one, and Jenna Kutcher falls under category two. Just so you can get a better idea of what I am trying to get at, I will explain these two people for you.
Gary is one of the most no-nonsense types of entrepreneurs out there. As a self-made millionaire, he is very open about how hard he works. He regularly stays up until 3am, sending and responding to emails to nail down and cultivate connections. He tweets and posts in every spare minute he has; in line at a store, in-between meetings, during commercials, you name it. And when he’s not doing all that, he’s creating content and running his super successful company.
He talks BIG talk about his approach to building a following being all about brute force. The more you put out and are in people’s face, the more they will take notice of you. It relies on huge sacrifices of rest, free time, and deep concentration.
She tells stories and gains her following through being relatable and cultivating
Her mission in life is to make people “feel, own, and celebrate their enough-ness and feel less alone… because sometimes this journey gets hella lonely and our only friends are called Ben + Jerry.”
Jenna puts her family and her relationships above all else and wants to create a space where people feel empowered and uplifted to achieve their wildest dreams.
So wait, what’s the difference?
The Gary V. type of entrepreneur is very much focused on the dream and a no-nonsense “boss” attitude. They spread their message through inspirational videos and in-your-face marketing. With a quick search to Gary’s Instagram (@garyvee), I found a couple images that encompass exactly what I am trying to get across. His audience sees him in a “damn… I want to be you” type of way.
The Jenna K. type of entrepreneur is very much focused on community and uplifting others through a gentler approach. Again, I went to Jenna’s Instagram (@jennakutcher) to see if I could find images that better shows what I mean. Her audience sees her in a “damn… I want to be your best friend” type of way.
Okay, so I know the difference… but so what?
You may be very much one way or the other, or you may be a slight combination of the two. Neither of them are wrong or better or more impactful, they just have wildly different approaches to business. It’s important to know the difference when starting your business because group one’s marketing strategy does not work with the group two’s business plan. And vice versa.
If Gary V. started spreading warm messages about lifting each other up and spreading self-love, his audience would be like “what the heck is this, where is the brutal no-nonsense Gary we know and aspire to be?”. If Jenna K. started using a more brute-force type of message and telling people to “stop f***ing complaining”, her audience would be absolutely taken back.
The truth is, the type of entrepreneur you are will reflect naturally within your business with what you post for your audience.
So why is this important for me as an entrepreneur?
SO many people I have worked with have shared horror stories about working with coaches, or clients, or buying programs, or courses, or whatever, from people who are the EXACT opposite type of entrepreneur that they are. Often, we are inspired by these types of people (one way or another), but it’s not the type of guidance we need for our business and personal growth.
As you may know by now, I fall more under the category of the Jenna Kutcher-style entrepreneur, and even though I admire the hell out of Gary V., I could NEVER take one of his courses or enroll in one of his coaching plans, because it’s just not my style.
I often see people trying things the Gary V. way when they are TOTALLY a Jenna K. entrepreneur. And guess what? It almost never works for them! Not because the methods Gary V. teaches are wrong, but because it isn’t that person’s style.
The important take-away.
The bottom line is, you need to figure out which type of entrepreneur you are, and gravitate towards role models and coaches who fit that style too. Only buy programs, courses, mentorship programs, etc. from people who have a similar style to you, because that’s the style that will be able to work and ROCK within your business.
Don’t force one style on yourself when you are, in your heart, the opposite one. You will waste money and time doing that.
Oh, and it’s not about gender. I have seen MANY Gary V.-style female entrepreneurs (like Chalene Johnson), just like I have seen MANY Jenna K.-style male entrepreneurs (like Karamo Brown). It all comes down to your personality, your business, and your goals.
So…. which one are you?