Here’s a few of my favorite Instagrammers who are killing the preset game:
1. Sarah’s Day
Sarah not only incorporates pink into a lot of her pictures, she also uses Lightroom Presets to enhance her images to really hit it home with her visual brand.
Here are the presets she uses.
These presets are desktop presets made by her rockstar photographer boyfriend, Kurt, but I think he will be coming out with a mobile pack pretty soon.
Sarah, in my opinion, is the definition of a branding expert.
She has a clothing line, YouTube channel, health food line, and website that are all consistent with branding.
2. The Blonde Abroad
Kiki’s Instagram is the definition of “goals”. She makes her living by traveling the world, and she has a KILLER visual brand because of it.
She uses the natural blues of the ocean, and the organic colors of nature as her “brand colors”.
If you look, in most pictures she also includes blue in what she wears. She has a swimsuit line that incorporates these colors as well.
Oh, and she uses Lightroom Presets. In fact, she sells them on her website!
Here are the presets she uses (and sells!).
3. Dreamy Presets
This preset brand is one of my favorites out there. Their presets are extremely feminine and clean.
They have multiple different types of presets, ranging from Mobile to Desktop, from citrus-inspired to soft peach.
If you are looking for a site that delivers on beautiful preset bundles, this is the one for you.
As an added bonus, they even feature accounts on their Instagram page! Can you say “Insta Shout-Out”?!
Here are the presets for sale for both Mobile and Desktop.
On top of visual consistency, you need to develop a posting consistency. In the words of marketing expert Jenna Kutcher, “a classic brand story is a story containing the things you become known for BEYOND what do you or create.” Your website can be all business, but make sure your social media paints a bigger picture. Social Media is SOCIAL after all. This leads me into my next tip.
TELL A STORY WITH YOUR BRAND
Your brand doesn’t have to be all business —in fact, it shouldn’t be! Chances are, if you’re reading this, you have a business that THRIVES on human interaction. Maybe you’re a health coach. Maybe you’re a social media guru. Maybe you have a shop on Etsy. Whatever it is, people are more likely to buy into YOU than into your product.
Tell a story about yourself on each post on social media. Make your “About Me” page more than just what you do on the business side of things. Add a little pizazz, show off your personality! Need some inspiration? Check out my blog post on 8 Content Ideas for Instagram to Cure a Creative Block.
On the note of telling a story with your brand, that leads me to my next topic.
DON’T BE AFRAID TO INTERTWINE PERSONAL LIFE WITH BUSINESS LIFE
This one might have some of you saying “what!? I was told to always separate business and pleasure”. Well, I’m here to tell you whoever told you that is wrong. When it comes to being an entrepreneur, people WANT that inside look into all-things-you. Now, I’m not saying you should share all the sloppy gossip of your life or your personal information (that would be crazy). But I AM saying to share your business life 100% with your personal life, and share your personal life maybe 80% with your business life.
You’re living and breathing your business right now aren’t you? It’s almost more exhausting to try and separate the two than to just let them coexist peacefully. Doing this will not only get you more followers and engagement with people in your personal life, but you may even get a few more clients/customers. Some of my best clients came from a friend recommendation.
THE BOTTOM LINE
Building a visual brand is so important. We are living in a digital age and aesthetics are what’s pushing brands over the line from mediocre to mega successes. Develop consistency, tell a story, and let people in. Do you have any more insight on this topic? Leave a comment below!