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Let’s talk about your visual brand. I know, scary. Do you have a brand for your business? If you don’t, you need one! Good news: It’s NOT as hard as you may think to develop a great visual brand. Take a look at this page that you’re on right now, what do you see? Hopefully you notice the consistent font, colors, and flow. I want to let you in on a little secret… I picked my branding in 5 minutes using nothing but Canva and Coolors. My visual brand is light, pink, and clean. If you take a look at my Instagram you’ll see the same vibe. Pinks, whites, and really feminine vibes.
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When you see websites and Instagram profiles with these types of consistencies, your mind AUTOMATICALLY assumes “this person has their ISH together!” There’s a reason for that. Take a look at some of your favorite Instagram profiles right now. Does it seem like they edit all of their pictures the same? HOW do they get such great photos in such great lighting all of the time? Here’s a secret: THEY DON’T! Unless you are following straight-up photographers, chances are they are using my new favorite trick to making things consistent on your feed. Which brings me to my first tip to enhancing your visual brand.

 

LIGHTROOM PRESETS

Now before you get all freaked out at the mention of Lightroom, you should know that there’s a FREE Lightroom Mobile app that doesn’t require the subscription that the desktop version does. You can achieve very similar results to your favorite Instagrammers just by using Mobile Lightroom Presets.

Here’s a few of my favorite Instagrammers who are killing the preset game:

1. Sarah’s Day

Sarah not only incorporates pink into a lot of her pictures, she also uses Lightroom Presets to enhance her images to really hit it home with her visual brand.

Here are the presets she uses.

These presets are desktop presets made by her rockstar photographer boyfriend, Kurt, but I think he will be coming out with a mobile pack pretty soon.

Sarah, in my opinion, is the definition of a branding expert.

She has a clothing line, YouTube channel, health food line, and website that are all consistent with branding.

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2. The Blonde Abroad

Kiki’s Instagram is the definition of “goals”. She makes her living by traveling the world, and she has a KILLER visual brand because of it.

She uses the natural blues of the ocean, and the organic colors of nature as her “brand colors”.

If you look, in most pictures she also includes blue in what she wears. She has a swimsuit line that incorporates these colors as well.

Oh, and she uses Lightroom Presets. In fact, she sells them on her website!

Here are the presets she uses (and sells!).

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3. Dreamy Presets

This preset brand is one of my favorites out there. Their presets are extremely feminine and clean.

They have multiple different types of presets, ranging from Mobile to Desktop, from citrus-inspired to soft peach.

If you are looking for a site that delivers on beautiful preset bundles, this is the one for you.

As an added bonus, they even feature accounts on their Instagram page! Can you say “Insta Shout-Out”?!

Here are the presets for sale for both Mobile and Desktop.

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On top of visual consistency, you need to develop a posting consistency. In the words of marketing expert Jenna Kutcher, “a classic brand story is a story containing the things you become known for BEYOND what do you or create.” Your website can be all business, but make sure your social media paints a bigger picture. Social Media is SOCIAL after all. This leads me into my next tip.

 

TELL A STORY WITH YOUR BRAND

Your brand doesn’t have to be all business —in fact, it shouldn’t be! Chances are, if you’re reading this, you have a business that THRIVES on human interaction. Maybe you’re a health coach. Maybe you’re a social media guru. Maybe you have a shop on Etsy. Whatever it is, people are more likely to buy into YOU than into your product.

Tell a story about yourself on each post on social media. Make your “About Me” page more than just what you do on the business side of things. Add a little pizazz, show off your personality! Need some inspiration? Check out my blog post on 8 Content Ideas for Instagram to Cure a Creative Block.

On the note of telling a story with your brand, that leads me to my next topic.

 

DON’T BE AFRAID TO INTERTWINE PERSONAL LIFE WITH BUSINESS LIFE

This one might have some of you saying “what!? I was told to always separate business and pleasure”. Well, I’m here to tell you whoever told you that is wrong. When it comes to being an entrepreneur, people WANT that inside look into all-things-you. Now, I’m not saying you should share all the sloppy gossip of your life or your personal information (that would be crazy). But I AM saying to share your business life 100% with your personal life, and share your personal life maybe 80% with your business life.

You’re living and breathing your business right now aren’t you? It’s almost more exhausting to try and separate the two than to just let them coexist peacefully. Doing this will not only get you more followers and engagement with people in your personal life, but you may even get a few more clients/customers. Some of my best clients came from a friend recommendation.

 

THE BOTTOM LINE

Building a visual brand is so important. We are living in a digital age and aesthetics are what’s pushing brands over the line from mediocre to mega successes. Develop consistency, tell a story, and let people in. Do you have any more insight on this topic? Leave a comment below!

 

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