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Your website is arguably the most important investment for your business. You’ve probably seen commercials claiming you can “Build your own stunning website in just a few minutes!” Website builders like Squarespace, Wix, and Weebly offer DIY sites at an alarmingly inexpensive price.

These website builders are making a FORTUNE off small business owners who don’t know the ins and outs of website development. The most important difference between these builders and proper WordPress websites lie with their lack of semantic markup and search engine optimized code.

Your website is more than just a pretty layout with some relevant content slapped on. To create a great website, you need to build an amazing user experience, one that these website builders can not provide.

Let’s get into it…

The Main Reasons You Shouldn’t Use Website Builders to Build Your Website

Poor SEO

When you are using a website builder like Squarespace, the code your site is producing does not translate well with Google. Each element you add just adds another jumble of code that Google can’t translate. When you build your site with these website builders you do not have control of the physical code…just the design. So yes, your site will absolutely be “beautiful”, but if no one can find your site, what good does that do?

They are Flash-Based

There are multiple reasons why flash is a nightmare for websites. Flash-based websites are a BAD idea. Search engines, like Google, aren’t built to be able to read them (another SEO issue). Flash is notorious for slow load speeds and a slow site equals a higher bounce-rate, which no one wants for their website. Flash is also very insecure, so if you are looking to take payments or customer information, be warned! If at the end of this post you are still going to use a website builder, whatever you do, try to find one that isn’t flash-based.

They aren’t unique

While your website will be “pretty”, chances are, your site isn’t unique in the slightest. For the price and the capabilities, they can’t afford to make each site unique. According to IronPaper, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business
AND 94% of people cited web design as the reason they mistrusted or rejected a website.

Let’s take Wix for example. They have right around 90 million users and claim to have 500 customizable templates. That means right around 180,000 people have the SAME EXACT template you do. If your site looks like 180,000 other people’s, what makes your website unique? 

Awful Support

If you follow me on Instagram (@kellielynnmedia), you know how much I value amazing customer support for things revolving around your website. With site builders like Squarespace and Wix, you don’t get the support you need or deserve. Again, you get what you pay for. It should absolutely NOT be your job to fight to keep your website up and running. If your site goes down in the middle of a huge promotion, you will not be happy to find yourself waiting for someone to get back to you to begin to help fix your problem.

You Don’t Own Your Site

Unlike WordPress, you can’t take your website with you if you decide to switch site builders. Want to try Wix when you’re using Squarespace? Too bad. Want to finally make that switch to WordPress? You’re in for a world of hurt, my friend. Your site is locked in to their system, and it’s there for good. Having your website on a proper CMS allows you to migrate your site from host to host with ease. 

Cluttered Servers Which Means Slow Website Speeds

Again, if you use a website builder, you are one of hundreds of THOUSANDS of people using that same website builder. There are only so many servers that these websites use, and they will absolutely max them to capacity before purchasing a new one. This means your site is going to, at some point, have slow site speeds. Hosting providers like SiteGround offer servers that aren’t cluttered, which leads to speedy sites.

The Bottom Line

I could go on for days, but I think i’ve made my point. Bottom line is it’s a VERY bad idea to create your website using a cheap website builder like Weebly, Wix or Sqaurespace. Many customers shy away from businesses that use these type of services to create their website, and for good reason!

If you are looking to hire someone to build your website for you, make sure they are using a reputable CMS like WordPress with a high-quality theme. NEVER spend thousands of dollars for someone to design you a Squarespace, Weebly, or Wix site. They are stealing your money. Period.

Already Have a Website Builder Website?

Don’t fret. Now that you are informed, you can make the smart decision to migrate your business away from your current website builder. This WILL require some work on your end and a bit of technical elements, but it’s possible.

Need help? I offer this as a service and can build you a beautiful WORDPRESS site as if your website builder website never happened. Check out my Website Development packages or shoot me an email.

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