Dope Magic Co

THE VIBES: exciting, colorful, elevated

Dope Magic Co specializes in creating fully custom eCommerce stores for estheticians and beauty professionals that merge elevated design with strategic functionality proven to convert in the beauty industry.

The goal of this rebrand was to create a high-end experience without feeling intimidating or cold/boring. 

From Joelle's Brand Questionnaire:  "I want to feel like a luxury brand but not cold and I don't know how to convey luxury AND warmth/joy. I know how to make a colorful/fun brand but I don't know how to marry that with luxury/higher end services."