Heather's Beauty Bar

SCOPE OF WORK: design comprehensive

THE VIBES: modern, earthy, elevated, warm, welcoming

Heather's Beauty Bar offers luxury beauty services in a warm, inclusive environment where clients feel valued and pampered. 
 
The scope of this project was to get clear on her brand strategy, positioning, and target market while creating a visual brand that she could use throughout her salon, website and social media. We wanted to create a brand that was both soft and luxurious, with a website that is easy to navigate and book through.

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BUILT WITH SOUL. NOT SHORTCUTS. | PERSONALITY-PACKED BRANDS. HAND-DRAWN. INTENTIONAL. YOURS. | FOR THE ONES WHO STOPPED PERFORMING. |
BUILT WITH SOUL. NOT SHORTCUTS. | PERSONALITY-PACKED BRANDS. HAND-DRAWN. INTENTIONAL. YOURS. | FOR THE ONES WHO STOPPED PERFORMING. |
BUILT WITH SOUL. NOT SHORTCUTS. | PERSONALITY-PACKED BRANDS. HAND-DRAWN. INTENTIONAL. YOURS. | FOR THE ONES WHO STOPPED PERFORMING. |
BUILT WITH SOUL. NOT SHORTCUTS. | PERSONALITY-PACKED BRANDS. HAND-DRAWN. INTENTIONAL. YOURS. | FOR THE ONES WHO STOPPED PERFORMING. |