Zulemas

THE VIBES: Western hertiage, earthy, desert, PNW

Zulemas: A bold fusion of Mexican and Western heritage with PNW adventure, where artisanal craftsmanship takes center stage
 
The scope of this project was to get clear on her brand strategy, positioning, and target market while creating a visual brand that she could use throughout her website and social media. We wanted to create a brand that was authentic to Lulu's personal style and visions for her online boutique. I focused heavily on brand textures and illustrations to bring it to life via her packaging and website.

Shopify Website Coming Soon